Bausch Health: Crafting Processes for Growth

Bausch Health is an international pharmaceutical company that develops, manufactures and markets a broad range of products, including medical devices.

Bausch Health’s Middle East branch was interested in incorporating measurable innovation, research and strategy processes that would secure key launches and set up category management as an internal operation.

iWill partnered with Bausch Health to create this operation, and later this project was adopted by the Head Office in North America.

This project would not have been made possible without iWill’s international expertise in the consumer goods sector.

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iWill is able to expertly integrate marketing experience and process knowhow with any given business environment outside the FMCG, creating an unbeatable brand proposition that cuts through competitive clutter.

Nicolas Esmieu - GM Middle East and Africa