Fatura is a Cairo-based B2B ecommerce marketplace. It’s a new platform that acts as an inventory and lending solution for retailers.

iWill supported Fatura in evaluating major markets for entry.

This required the team to comprise a comprehensive due diligence and feasibility analysis for a pilot, had to define successful metrics, recommending and assembling the “Dream Team” to action the processes. The team also needed to identify investors and expansion partners who could swiftly enable a successful launch.

Which all went according to plan.